Key Creative is a web and brand design development business, aiding in the productivity of other micro business owners’ websites and their social media management. It is a small business run by one woman out of her own home. We spoke with Keyana Kroeker, the founder and sole proprietor of Key Creative, to find out more about her vision.
What is your business called and what does it do?
Key Creative – I build websites for service providers completing strategy, design, copywriting, development, and SEO. I also have limited availability for monthly social media and marketing packages which include writing blog posts and marketing emails.
What made you want to do this work?
I’ve always loved to work with computers and this job gives me the opportunity to use both creativity and logic to create websites and strategies that help other people succeed in their small businesses.
What problem did you want to solve with the business?
Business owners have limited time, resources, and technical knowledge. By hiring me, businesses can get a website that will gain them business without using their own time and energy.
Who are your clientele/demographics?
Small or micro business/service providers. Men and women aged 30-55.
How does your business make money? How does it work?
I charge per project based on the value and expertise needed as well as the expected Return on Investment for the client. If they are able to book far enough in advance, I like to split the project cost into 3 payments.
Where in the city can we find your profession?
My home-based office is in the NE, but I serve all Alberta and beyond.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
‘What will you do to ensure my website shows up on Google?’ – On-site and technical SEO. Keyword research to find out what people are searching for and then creating content that is easy to read by both humans and search engines. I also inform my clients that SEO is a long-term goal and takes a lot more work than just the initial web design. If they want valuable first-page rankings, they need to produce fresh content or hire someone to do it.
What is the best part about what you do? What is the worst part?
The best part is getting to work from home and maintaining a good work-life balance while learning so much about my fellow business owners and their businesses!
The worst part is not being able to guarantee results (I can’t control if they have a good service, marketing strategy, etc.)
What is your favourite joke about your own profession?
Designers don’t have to worry about AI taking over their jobs because clients don’t know how to explain what they want.
Where can we follow you?
PAY IT FORWARD: What is another local business that you love?
I recently connected with Pluto Micro. They provide IT services and support to micro-business (under 10 employees).