For our latest Homegrown Business profile we spoke with Lara Smith about Lusomé sleepwear and SheWorth, her businesses that both came to be out of a need to support issues that Lara was witnessing in women around her.
What is your business called and what does it do?
I multi task between 2 businesses, CEO and founder of Lusome sleepwear (technical pyjamas that eradicate the symptoms of night sweats) and co-founder of SheWorth (women’s mental health and empowerment platform).
What made you want to do this work?
I wake up in service of women every day and create brands that solve problems with science based solutions in a beautiful way. For Lusomé, knowing that millions of women were suffering in silence with night sweats, I had to do something to help. SheWorth was born out of a very personal story and not finding the right resources to help, I partnered with a brilliant psychologist to create a platform that would help women with evidence based tools.
What problem did you want to solve with the business?
Lusomé is proven to eliminate the nasty effects of night sweats, which impact 80% of all women at some point. For SheWorth, women are struggling in jobs, relationships and communities that don’t serve them. Mental health statistics are at an all-time low. Women are craving transformation and empowerment resources, and SheWorth comes from a place of science based tools.
Who are your clientele/demographics?
Lusomé serves women primarily 25-60 who have assorted health issues that cause night sweats or hot flashes or any woman who loves luxury beautiful sleepwear. SheWorth speaks to all girls and women craving mental health resources.
How does your business make money? How does it work?
Lusomé is a multi-channel brand selling B2B and B2C.
SheWorth currently is non-profit and offers free webinars. We do have a self-help Journal for sale that can be found SheWorth.org
Where in Calgary can we find your profession?
Lusomé is sold in several Calgary stores, a full list can be found here. Visit SheWorth to learn about events and buy the journal.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
For Lusomé the best thing a customer could ask would be “how does the technology actually work”. For SheWorth the question that should be asked is “What can I do right away to improve my overall mental state”.
What is the best part about what you do? What is the worst part?
We help women live better, healthier and more purposeful lives from the inside out, this is the best thing. The worst thing has been running out of inventory and keeping up with demand, I hate disappointing people.
What is your favourite joke about your own profession?
How does it feel to be the poster child of night sweats???
PAY IT FORWARD: What is another Calgary business that you love?
Rumble Boxing! There is no better workout that fuels empowerment, passion and helps with both cardio and strength training, and they do so much good in the community.
