Homegrown Business: Financial Summer Camps with Maura Shaftoe

Financial advisor Maura Shaftoe wants to help people learn to manage their money. Through her workshops and summer camps, guests can get sound financial advice and take control of their finances. We got to speak with her to find out more.

Financial Summer Camps

What is your business called and what does it do?

My summer camp series is under DO Money Like it Makes Sense.

It’s a cost-effective way for people to get an introduction to both sides of the money equation, mindset and strategies equal success.

What made you want to do this work?

I started off doing insurance and providing solutions for people and soon realized that helping people learn to manage how they manage their money is really important. We make decisions around money emotionally and there is a lot of stress, guilt and shame around it. I want to change that conversation.

Who are your clientele/demographics?

For the camps, I have targeted different demographics intentionally, because people are at different times in their lives. They can get some baseline information and use it to inform their future decisions, everyone deserves to have access to good financial information without feeling like they are being sold a product.

In my private practice, I work with high-income earners and help them develop cash flow strategies that are in line with their goals and values around their lives and money.

How does your business make money? How does it work?

The summer camps are small groups, I charge a fee for the camp. For instance, the couple’s money and mindset camp is limited to 5 couples.

Where in Calgary can we find your profession?

There are a lot of people in the financial services field, but not many specialize in cash flow and behavioural cash flow. In fact, some financial advisors refer to me to help clients develop personalized strategies. and then they return to their planner with a monthly plan and know what they can direct towards their various goals.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

I’d want to know how they feel they can help me, and what is the right type of client for them. You may be able to eliminate some advisors because you already know you aren’t the right fit for them

I want my advisor to ask me what money means for me and start there.

What is the best part about what you do? What is the worst part?

Helping people acknowledge where they are in their relationship with money and building strategies that can help them move towards confidence and security when it comes to money. The worst part is when people don’t implement quality advice from me or any good planner that would have changed the trajectory of their lives financially.

What is your favourite joke about your own profession?

Oh dear, so many bad ones, I really think we need to elevate the quality of advice that is available.

What are your social media channels?

LinkedIn and YouTube are my main channels and just starting to investigate Instagram and Pinterest.

PAY IT FORWARD: What is another business that you love?

The Greek Corner, the best greek food I have had in Calgary, full stop!