Knifewear was founded by a group of ex-chefs who wanted to provide handmade Japanese kitchen knives, handmade cutting boards, and high-quality kitchen tools to Canadian consumers. We got to speak with them to find out more about the company.
What is your business called and what does it do?
Knifewear is Canada’s source for handmade Japanese kitchen knives, handmade cutting boards, and high-quality kitchen tools. We believe the right tools make cooking fun!
What made you want to do this work?
As a team of former chefs, we were obsessed with the tools needed to do our jobs well, and when we left the kitchen we decided to spread this passion to all Calgarians.
What problem did you want to solve with the business?
Cooking can be the best part of your day, but it can also be a real drag without the wrong equipment. We aim to make cooking fun and inspiring.
Who are your clientele/demographics?
Chefs have always been the backbone of our business, but every home has a kitchen, and every kitchen needs a few good knives. Nowadays, home cooks make up the majority of our customers.
How does your business make money? How does it work?
We sell products that actually work, and last a lifetime so folks can trust us with their own kitchen tools, but also their gift-giving needs.
Where in Calgary can we find your profession?
In Inglewood, 1316 9ave SE, and at the Calgary Farmers Market, 510 77ave SE.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Q: I have knives at home, why do I need these ones?
A: Japanese knives are made with harder steel with gets sharper and stays sharp longer, making them safe and fun to use. Plus, they’re gorgeous and look stunning in your kitchen!
What is the best part about what you do? What is the worst part?
The best part is helping people find their passion for food and cooking. The worst part is not getting to own one of every knife we sell.
What is your favourite joke about your own profession?
We’re on the “cutting edge” of Calgary’s food scene. There’s never a “dull moment” at work. We’re a “cut above” the competition. I could go on for days…
PAY IT FORWARD: What is another local business that you love?
Gorilla Whale, down the street from our shop, makes fantastic contemporary Japanese cuisine.