Calgary entrepreneur Noah A., founder of GPM Music Group, is reshaping how independent artists navigate the digital music industry. With years of experience as an artist manager, Noah saw firsthand the barriers musicians face in breaking through the streaming era. Now, through GPM, he’s offering transparent, results-driven promotional services designed to give artists of all sizes the chance to grow without needing deep pockets or insider connections.
What is your business called and what does it do?
GPM Music Group. We are a music marketing company that provides transparent promotional services to independent artists.
What made you want to do this work?
I managed artists for over five years, but realized I could help more people if I created a music marketing company and went public. Being an artist manager was rewarding, but you’re limited in how many artists you can guide at one time. With GPM, I can make a much wider impact.
What problem did you want to solve with the business?
The biggest issue in the digital streaming era is how difficult it is to build traction unless you have a huge budget or insider connections. We created an affordable, results-driven system to help artists safely grow on Spotify and build real careers.
Who are your clientele/demographics?
We’ve worked with local Canadian artists in Calgary and Vancouver and are expanding into eastern Canada and the U.S.
How does your business make money? How does it work?
It’s a digital service-based business. Artists see our ads, visit our website to learn about playlist marketing and other services, check out, and we complete the service.
Where in the city can we find your profession?
We’re a remote business, registered in Alberta and based in Calgary.
What is the best question a prospective customer could ask when comparing services?
“How are your services different from other music marketing companies?”
We’re musicians ourselves, so we put artists first. Our system doesn’t rely on shady tactics or luck—we take time to target audiences who already lean toward an artist’s sound. Plus, we’re affordable because we know firsthand how expensive being an artist can be.
What is the best part about what you do? What is the worst part?
The best part is helping artists hit milestones like 10,000 monthly listeners on Spotify—it’s amazing to hear how much it means to them. The worst part is balancing work and lifestyle. With a small team, it can feel overwhelming, but when you love what you do, it doesn’t feel like work.
What is your favourite joke about your profession?
There’s a running joke that music marketers are older people in offices, turning down deserving artists or scamming them out of royalties. People are usually surprised to learn I’m in my late twenties—and that we never touch an artist’s royalties.
Where can we follow you?
Instagram | Facebook | LinkedIn | YouTube | Website
PAY IT FORWARD: What is another local business that you love?
I’m a classic fan of Seniores Pizza, and I just discovered Village Ice Cream—I’ve already been back twice since my first visit!
