Rebecca Frank Co. is led by Calgary-based photographer Rebecca Morgan, who specializes in elopements, weddings, and lifestyle photography across Canada and beyond. With an intimate, raw, and creative approach, Rebecca captures both the grand celebrations and the quiet in-between moments that make each story unforgettable. Working with both digital and film, she brings an editorial edge and elevated service to her work while creating a safe, welcoming space for her clients. Her passion for preserving memories runs deep—shaped by years behind the camera and profoundly influenced by the loss of her mother in 2020—which makes her artistry not just about images, but about honouring the fleeting, meaningful moments of life.
What is your business called and what does it do?
Rebecca Frank Co. I’m a Canadian elopement, wedding, and lifestyle photographer who aims to capture the intimate memories, the raw moments, and all of the in between. My shooting style can be described as intimate, raw, and creative. I aim to capture the big moments and all of the moments in between. I use both digital and 35mm/120 film to tell the story of a wedding day.
What made you want to do this work?
I genuinely care so much about preserving memories. I always have, since highschool when I had my pink Canon powershot attached to my wrist at parties. When I lost my mom suddenly in 2020, my desire to preserve moments became that much more profound. I have always seen people beyond the surface; it’s the art (and burden) of noticing, I guess. Since my first wedding, 7 years ago, I have been completely hooked.
What problem did you want to solve with the business?
I don’t know if it was necessarily a problem that needed to be solved, but I did want to offer something refined. I wanted to provide wedding photography through an editorial and edgy lens, with an elevated level of service. I also want to create a space where I can be creative and where my clients can feel safe and welcome. I’m not reinventing the wheel; this is wedding photography, but I do want to make the wheel feel exciting and fresh.
Who are your clientele/demographics?
My clientele prioritize connection, their love (between each other and the people closest to them), and quality. They love design, style, and they are driven. They value art, music, and travel, and they usually are found hosting their friends and family over incredible food and exquisite drinks. They aren’t looking for fast and loose, and they steer away from perfection. Above all else, they’re always looking for the way their experiences feel — and they want to feel good.
How does your business make money? How does it work?
Wedding photographers make money in a few ways. The foundation is their wedding packages: different levels of coverage, with options to add extra hours, a second shooter, or travel. From there, a lot of revenue comes from albums and prints, which have strong margins and give couples tangible keepsakes. Many photographers also photograph engagement sessions or multi-day events like welcome parties and brunches. And then, on the business growth side, a lot of photographers (myself included) branch into education selling presets, running courses, or offering mentorships, which creates income outside of shooting weddings. Altogether, it’s a mix of service-based revenue and product-based upsells that keeps the business profitable.
I also offer a Grief Journal, which I created and had printed after my mom unexpectedly passed away in 2020. You can find the journal here.
Where in the city can we find your profession?
I’m based in Calgary, but I travel all over the world, mainly Canada-wide, to shoot weddings.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
How do you approach capturing a wedding day so that the photos feel true to who we are?
This gives your photographer space to explain their style, philosophy, and how they’ll adapt to your personalities and priorities – not just their technical skill. Who you have with you on your wedding day makes a big difference.
What is the best part about what you do? What is the worst part?
The best part about what I do – the people. The connections. The realness. The worst part: the politics, the drama, the fakeness.
What is your favourite joke about your own profession?
I didn’t want a 9-5, so I quit my job and started working for myself. Now I work 24/7.
Where can we follow you?
PAY IT FORWARD: What is another local business that you love?
Dani from Lovebirds & Town Hospitality, you’ll love her. She’s a FORCE.
