Soft2Bet develops proprietary technology that supports operators across regulated iGaming markets. Through its scalable platform and modular technology solutions, the company enables partners to deliver digital entertainment experiences while adapting to the requirements of different jurisdictions.
By developing turnkey B2B solutions and continuously enhancing its proprietary technology, Soft2Bet provides operators with flexible, scalable solutions designed for regulated markets.
High–Performance Software Architecture and Technical Stack
For handling millions of real–time events, making transactions that need to be secure within different legal systems, and operating complicated interaction mechanisms, the backend structure for an iGaming gaming platform has to be extremely strong.
The basic infrastructure created by Soft2Bet has a modular and microservices–oriented architecture. Instead of adopting a monolithic structure which may require any change to affect the entire operation system, the gaming platform divides its functions into individual services.
There are many advantages from this approach:
- Decoupled microservices: The user accounts, game engine, and gamification services operate separately, thereby providing maximum uptime.
- Scalable API layer: Enables operators to easily incorporate localized third–party services, localized payments, and custom content without any delay.
- Unified player accounts: Offers a unified database to keep track of all activities, wallets, and behavior of users in real–time.
- High availability hosting: Design to support high levels of traffic in case of important international sports events.
This modularity allows B2B operators the freedom to choose whether to implement the entire package as a turnkey solution or choose some of the layers in the gaming platform to integrate into their legacy systems.
Engineering Advanced Casino and Sportsbook Engines
A premium–quality turnkey provider needs to perform exceptionally well in both the casino and sportsbook categories. The Soft2Bet platform satisfies this criterion through the presence of a wide–ranging and incredibly diverse ecosystem.
In the case of the casino platform, it offers access to over 12,500 different types of games available via a large number of content providers globally. To stop the users from getting overloaded with choices, the platform employs intelligent curation engines that automatically sort and recommend games based on localized player preferences and trends.
In the case of sports betting, the built–in sportsbook covers over 1 million live events per year. The sportsbook component comprises:
- Odds update instantly: Ensures that live betting opportunities are kept perfectly in sync with live action to ensure there is no lag time in placing bets.
- Bet options customization: Offers customized options such as bet builders and localized sporting events based on their own national markets.
- Multi–product synergies: Enables users to switch seamlessly from the sportsbook to the casino platform without having to logout or make any transfers.
Uri Poliavich’s Technological Approach
The fast scaling of Soft2Bet, founded in 2016, is explained by the company’s commitment to product–first approach. The founder of the company, Uri Poliavich, realized that survival in such a saturated environment would be possible only in case of full technological independence of the company.
As a result of the management of Uri Poliavich, the company implemented a distinct cycle:
- Trial testing of software updates, promotion systems, and interface design on their own products.
- Gathering live user behavior data to know which ideas are successful.
- Transforming such features into business–grade B2B turnkey solutions.
In this way, every offered feature is optimized based on live market data.
The Award–Winning MEGA Gamification Engine
Launched in 2023, Soft2Bet’s Motivational Engineering Gaming Application (MEGA) brings casual game mechanics into the iGaming experience. The platform is designed to enrich the user journey through interactive gamification features integrated into the overall gaming environment.
MEGA allows users to create personal avatars, access progressive maps, and engage in intricate city building cycles. The virtual currency needed for this purpose is acquired through the completion of tasks or sports wagers.
It becomes obvious how such a system turns the traditional gambling cycle into an ongoing story when the real–world implications of MEGA for the company are considered through relevant business metrics:
- Player screen time: 4X increase.
- Net gaming revenue: A 65% increase.
- Average deposit amount: 50% increase.
- Revenue per user: 45% increase.
By prioritising innovation and proprietary technology, Soft2Bet has developed a sustainable model that helps operators deliver engaging and scalable digital entertainment experiences. The technology has earned much acclaim at the 2025 Global Gaming Awards EMEA, where MEGA won the “Product Launch of the Year” award.
Personalization, CRM, and Behavioural Analytics
To engage modern iGaming players for a prolonged period of time, software is supposed to change dynamically depending on the individual preferences. In this regard, the Soft2Bet Player Account Management solution achieves this goal by implementing special analytical engines which operate permanently with the behavioral data.
Here is the list of particular parameters used for tracking and grouping the users:
- Volatility and game types: Whether the user prefers highly volatile, jackpot slots or live tables, or prefers low volatility games like casual arcade games.
- Activity patterns: Analysis of average session time, days of activity, average playing time.
- Gamification interaction: How actively does the user build cities, create avatars, or compete on leader boards.
This data enables the platform’s CRM tool to make hyper–personalized offers during the time when they are most appropriate. This is because of using highly personalized offers as opposed to mass marketing campaigns, which not only boosts the level of user engagement but also improves player protection naturally.
Compliance by Design Philosophy
Compliance with the requirements is critical for the development of any platform. What the Soft2Bet platform offers is based on the principle of “compliance by design.” Instead of using the regulatory instruments as an add–on, the elements of security and regulation are embedded into the infrastructure of the gaming platform.
To make it possible, there are three key elements involved:
- Automated verification. Implementation of automated KYC verification straight into the process of user onboarding.
- Monitoring. Continuous AML transaction monitoring for the purpose of identification and blocking of all the suspicious activities.
- Adaptability. Flexible codebase which can be adjusted to the particular jurisdiction requirements.
The platform’s commitment to responsible gaming and player protection is ensured through its sophisticated risk scoring solutions. It can detect early signs of potentially problematic behavior, such as an increased number of deposits, long sessions, or attempts to reverse cash–outs.
Soft2Bet is committed to fostering a responsible gaming environment for its partners by offering operators flexible exclusion and cool-down mechanisms.
Scaling Smoothly Across Strictly Regulated Markets
Expansion of any international online gambling company requires a good deal of technological flexibility, as each country has its own unique regulations, auditing standards, and expectations for payments.
Thanks to Uri Poliavich’s efficient management, the company has succeeded in expanding and now has 23 licenses in 12 jurisdictions.
The gaming platform is flexible enough to satisfy all requirements of some of the key countries on the globe:
- Sweden: A regulated market requiring integration with the local electronic identification system (BankID) and compliance with market-specific operational requirements.
- Denmark: Requires player registration systems, compliance with advertising requirements, and locally recognised certifications.
- Romania: Requires localised reporting systems, technical audits, and data compliance measures.
- Greece: Growing market where integration with local payment providers and banking systems supports market operations.
To help this become possible on such a global scale, the system is available in over 20 languages and provides access to over 70 different payment options and regional mobile payment solutions. All this localization makes it easy for B2B players to build up their brands.
Partnerships Helping Innovation
To create a good platform, the company should cooperate with the leading companies in this sphere. Soft2Bet managed to create a very lively ecosystem through its cooperation with the leading game development studios, payment processors and localizations.
This type of collaboration goes much further than just establishing commercial ties. Through its cooperation with the content providers, the company manages to implement its proprietary gamification engine in a way that will allow interaction with the real game content. Thus, if the player wins a certain combination playing a slot machine, the event can be triggered in his city building game.
This sort of collaboration is possible only if the company maintains close and clear relations with the partners. This allows the company to surprise the customers with innovative solutions.
How Soft2Bet Continues to Shape iGaming Technology
With further development in the industry of digital entertainment, there will be higher expectations for quality, compliance, and the health of players. With Uri Poliavich heading the project, future strategies for Soft2Bet’s development will center on the promotion of sustainable, product–oriented growth and innovation.
With growth in licenses throughout the world, advanced development of gamification techniques, and machine learning algorithms that protect the players, this company is well–positioned to create the next–generation software for iGaming. For those who want to succeed in highly regulated markets where the user experience is essential, such technology is a must.