Online gambling is taking off in Alberta, thanks to new laws, better tech, and growing interest from players. According to Alberta Gaming Liquor and Cannabis, PlayAlberta saw a 27.5 per cent increase in user sign-ups in 2023-2024 “indicating continued growth and interest in legal online gambling.” More Albertans are turning to online platforms for the convenience, variety, and excitement they offer. We looked at why online gambling is experiencing such a boom in Alberta and found nine common reasons.
1. Convenience
Online gaming platforms allow players to gamble from just about anywhere — as long as there’s internet access. Smart phone technology now allows for seamless mobile gaming, and more than half of the online gamblers in Canada use their smartphones. Proximity to a casino is no obstacle to gaming when it comes to online platforms like PlayAlberta. Canadians can conveniently place bets on the beach, on the ski hill, in the bath, or at the game. Being able to play from the comfort of home is a big reason why Canadians enjoy online gambling.
2. Technology
With the advancement of technology, the quality of what is offered by online gaming platforms has drastically improved. Not only are the games themselves better, but the platforms themselves have been gamified, making them even more fun. Other technological advancements have allowed for even further immersion and interactivity. With the development of VR (virtual reality) and AR (augmented reality) players can experience a new level of gambling entertainment. Another feature enabled by recent technological advancements is the opportunity for players to join live dealer games and play in real time.
3. Availability
A conventional, land-based casino typically has working hours, yet an online gambling platform never closes. They offer gaming 24/7. With an online gaming platform, players can not only place bets from anywhere, they can do so at any time of the day or night. Perhaps someone wants to play some Blackjack to pass the time on their morning commute — with online gaming platforms like PlayAlberta, they can do just that.
4. Variety
The variety of games available on online gambling platforms is staggering. Online platforms offer thousands of games, many more than physical casinos. Of course, physical casinos only have so much space, whereas an online platform can offer an impressively diverse range . A fantastic example is Grizzly’s Quest. Players can choose from games like Chicks in Vegas, Dragons of Arcane, Boomstick Bill, and Fiona Lucksley, as well as traditional casino games like blackjack or roulette.
5. Accessibility
For individuals with accessibility needs, conventional land-based casinos may present obstacles. Likewise, people who have sensory sensitivities may also be more comfortable playing online. Players can also easily toggle from one game to another without having to travel across the floor of a physical casino, which can sometimes be expansive.
6. Privacy and Anonymity
Another reason why online gambling is increasingly popular in Alberta is the anonymity online platforms offer. Players can enjoy from the privacy of their own homes, or wherever they choose to log on. There’s no concern about running into someone you might know, and players can even further protect their identity with a user name. Plus, online players need feel no judgement or pressure from other players, staff, or dealers. Online, they can play without fear of embarrassment.
7. Learning
Speaking of embarrassment, another reason why online gaming is preferred by Albertans is because it offers a place where beginners can practice and learn without judgement. Online platforms provide a safe and private space where users can try out new games without feeling self-conscious. Online gaming platforms also allow players the chance to learn at their own pace without feeling the judgement or impatience of others.
8. Social Media
The power of social media is often harnessed by influencers and content creators to “influence” their audience to buy particular products or support certain businesses. Because of the accessibility of online gambling platforms, social media users can easily jump from one platform to another. It takes more motivation to get a player to physically visit a land-based casino than it does to get them to click a link and visit a gaming platform.
9. Bonuses
Many online gambling platforms offer bonuses to returning and regular players. These incentives can drive engagement, but they can also be customised to make players feel that the platform is more personal. Additionally, the platform’s algorithm can learn a player’s preferences and then make helpful and informed recommendations.